BUSI 712: DATA-DRIVEN MARKETING II
Fall 2023 · Section 001 · CRN 13618
This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.
- Credits
- 1.5
- Instructors
- Arun Gopalakrishnan