SMGT 440: SPORT BUSINESS ANALYTICS

Fall 2023 · Section 004 · CRN 15820

In this age of Big Data, employees must be tech savvy with a strong background in computer and statistical analysis. Sport Business Analytics calls for special approaches to marketing and pricing. This course is designed to introduce the students to techniques that will allow for productive sport business analytics.

Credits
3
Instructors
Hua Gong

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