MGMT 580: MARKETING
Fall 2023 · Section 001 · CRN 15882
Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.
- Credits
- 3
- Instructors
- Nell Putnam-Farr