MGMT 731: REPUTATION MANAGEMENT
Fall 2023 · Section 002 · CRN 15970
Companies with strong reputations gain competitive advantage. However, reputation is not a tangible attribute of a firm, but rather an intangible asset held in the minds of the firm's constituents. The goal of this course is to provide students with analytical tools to assess how an organization can build, damage, and repair its reputation.
- Credits
- 1.5
- Instructors
- Anastasiya Zavyalova