SMGT 366: EVENT & VENUE MANAGEMENT
Spring 2024 · Section 001 · CRN 20169
This course will focus on the practical applications and principles related to managing venues and events. Emphasis will be placed on the importance of budgets, tickets, staffing, crowd management, risk management, operations, and event management, and how they all work together to create a positive experience their customers and clients. Students will be expected to evaluate and understand the nuances that go into event and venue management with the help of assignments, case studies, guest speakers and practical experience (when possible). At conclusion of this course a student should fully understand what goes into creating and managing a successful event.
- Credits
- 3
- Instructors
- Steven Rackley