MGMT 735: MARKETING LAB
Spring 2024 · Section 001 · CRN 25688
This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective.
- Credits
- 1.5
- Instructors
- Kathleen Clark