MGMT 684: BRAND STRATEGY
Spring 2024 · Section 001 · CRN 25732
The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value. Mutually Exclusive: Cannot register for MGMT 684 if student has credit for MGMT 683.
- Credits
- 1.5
- Instructors
- Kathleen Clark