MGMT 686: INTRO TO MARKETING RESEARCH
Spring 2024 · Section 001 · CRN 25784
Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.
- Credits
- 1.5
- Instructors
- Constance Porter