MGMT 880: STRATEGIC MARKETING
Spring 2024 · Section 001 · CRN 25805
Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting; product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.
- Credits
- 3
- Instructors
- Constance Porter