MGMW 580: MARKETING
Spring 2024 · Section 001 · CRN 25809
This course is built around the premise that providing superior value to customers is a central means of creating value for the firm’s stakeholders. The course focuses on marketing strategy – the strategic decision of what value to provide, how to provide it, and to whom. You will lean the importance of balancing effectiveness and efficiency through formulation, implementation, evaluation, and control of marketing mix programs directed at target segments.
- Credits
- 3
- Instructors
- Vikas Mittal