MGMT 692: CUSTOMER-FOCUSED HC STRATEGY
Spring 2024 · Section 001 · CRN 25856
The course is designed to teach the concepts of customer-focused strategy in a healthcare context. The course should be useful to middle/upper-level administrators, physicians, and other professionals in the healthcare sector and includes: (1) Marketing strategy and implementation in healthcare and (2) Understanding client needs and monitoring metrics.
- Credits
- 1.5
- Instructors
- Vikas Mittal