MGMT 694: INTERCULTURAL MARKETING
Spring 2024 · Section 001 · CRN 25857
The course teaches the building blocks of intercultural marketing, introducing frameworks for understanding the impact of cultural conditioning on international marketing strategy. It aims to help the students deepen their understanding of cultural influence, improve their intercultural marketing competencies, and increase their ability to deal with unpredictable and often ambiguous marketing contexts resulting from globalization.
- Credits
- 1.5
- Instructors
- Ivana Beveridge