SMGT 362: SPORT MARKETING
Summer 2024 · Section 901 · CRN 31323
This course covers the essentials of sport marketing which includes planning, promotions, operations, and market analysis. Students will examine the fundamental principles used in the marketing of sport, products, events, and the importance of service quality. Recommended Prerequisite(s): SMGT 260 and (HUMA 201 or LEAD 321 or BUSI 296)
- Credits
- 3
- Instructors
- Clark Haptonstall