BUSI 380: MARKETING
Fall 2024 · Section 001 · CRN 14300
Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; segmentation and targeting; understanding customer buying behavior; behavioral economics; development and management of products and services; branding; channels of distribution; sales; digital marketing, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies.
- Credits
- 3
- Instructors
- Weiqing Zhang