BUSI 712: DATA-DRIVEN MARKETING II
Fall 2024 · Section 901 · CRN 14673
This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.
- Credits
- 1.5
- Instructors
- Arun Gopalakrishnan