MGMT 681: MANAGING CUSTOMER PERCEPTIONS
Fall 2024 · Section 001 · CRN 17167
This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.
- Credits
- 1.5
- Instructors
- Ajay Kalra