MGMT 680: CUSTOMER LIFETIME VALUE
Fall 2024 · Section 003 · CRN 17289
Customer Lifetime Value (CLV) is a metric of burgeoning interest for firms, venture capitalists, financial analysts, and marketers. In this course, students learn how to build powerful and predictive data-driven CLV models. Topics covered include valuing firm equity using customer data, using RFM segmentation for direct marketing, customer acquisition and retention, and measuring the impact of a loyalty program.
- Credits
- 1.5
- Instructors
- Arun Gopalakrishnan