MGMT 682: PRICING STRATEGIES
Fall 2024 · Section 003 · CRN 17291
Study of the paradigm that success of a product lies not only in its acceptance by the end consumer but also in how it is priced and how it reaches the intended consumer, with emphasis on understanding and analyzing the issues, problems, and opportunities characteristic of the channel relationship and of the various faces of pricing.
- Credits
- 1.5
- Instructors
- Utpal Dholakia