BUSI 371: PRODUCT DEVELOPMENT AND MGMT
Spring 2025 · Section 001 · CRN 25586
In this course, we learn about the process, methodologies, and techniques of new product development and management. The course focuses on how to create value and growth for products in new and existing markets. The first half of the course structures learning around the principles of (good) product design, and systematic inventive thinking. In the second part of the course, we learn about the processes, methodologies, and techniques of new product management. We deal with the challenge of bringing to market elegant and efficient solutions that address customer needs.
- Credits
- 3
- Instructors
- Emily Prinsloo