MGMT 769: AI FOR CUSTOMER ANALYTICS

Fall 2025 · Section 001 · CRN 15290

This course introduces AI tools for large-scale customer text data to draw customer insights. Through this course, students will be introduced to methods such as word embeddings and generative AI (Transformers), and apply these methods across different customer analytics applications such as examining customer topics and generating product insights. Recommended Prerequisite(s): MGMT 665 or MGMT 679

Credits
1.5
Instructors
Piyush Anand

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