MGMT 771: DIGITAL MARKETING
Fall 2025 · Section 001 · CRN 15291
Course provides an introduction to digital marketing and examines ways it should be implemented. In addition to learning fundamental constructs and principles, students will focus on tools and skills needed for setting goals, implementing campaigns, and measuring success. Guest speakers and in-class exercises are used to provide insights and relevancy to this swiftly expanding area of marketing.
- Credits
- 1.5
- Instructors
- Weiqing Zhang