MGMT 608: DISRUPTION IN COMMERCIAL RE
Fall 2026 · Section 001 · CRN 15158
With a seismic shift in commercial real estate due to technology-driven changes to distribution networks and the digitization of the economy, developers face challenging and evolving opportunities. How do you adapt and thrive when customer desires change at lightning speed and everyone competes against Amazon? Through simulations and a real-time case study, students learn to capture the rewards of customer-centric design using psychographics and quantitative methodologies.
- Credits
- 1.5
- Instructors
- Christine J. Mastandrea, Daniel L. Figard