MGMT 778: CUSTOMER EXPERIENCE MANAGEMENT
Spring 2027 · Section 002 · CRN 25405
This course examines the key issues in managing customer experience in customer-focused service organizations. Its learning objectives are to understand the customer decision journey framework, diagnose and solve problems with journey mapping, design a transformative customer experience, measure experience, and manage unforeseen mishaps and setbacks.
- Credits
- 1.5
- Instructors
- Utpal Dholakia