SMGT 340: DATA TOOLS IN SPORT MANAGEMENT
Spring 2027 · Section 001 · CRN 26558
This course explores the application of data tools and analytics in sport management. Students will learn to collect, manage, analyze, visualize, and interpret sports-related data to support decision-making in areas such as fan engagement, ticket sales, operations, marketing, and business strategy. Emphasis is placed on practical, hands-on experience with industry-relevant tools, ethical considerations, and storytelling with data.
- Credits
- 3
- Instructors
- Catherine Fields