Jones Graduate School of Business

Utpal Dholakia

George R. Brown Professor of Marketing

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Average rating

3.9

9 temporary mock ratings

Difficulty

4.2

course-linked average

Courses

in seeded sections

Public profile

Research areas

Marketing

Courses taught

MGMT 682

Pricing Strategies

Study of the paradigm that success of a product lies not only in its acceptance by the end consumer but also in how it is priced and how it reaches the intended consumer, with emphasis on understanding and analyzing the issues, problems, and opportunities characteristic of the channel relationship and of the various faces of pricing.

ManagementNone1.5 credits