Jones Graduate School of Business

Ajay Kalra

Herbert S. Autrey Professor of Marketing

Public Rice profile source

Average rating

3.4

13 temporary mock ratings

Difficulty

3.9

course-linked average

Courses

in seeded sections

Public profile

Research areas

Marketing

Courses taught

MGMT 681

Managing Customer Perceptions

This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.

ManagementNone1.5 credits

3.67.7hKalra, Ajay

MGMW 595

Data Analysis

The objective of this course is to help you learn to analyze data and use methods of statistical inference in making business decisions.

MBA for Professionals-WeekendNone3 credits

3.311.1hKalra, Ajay