Kathleen Perley

This course equips you with hands-on experience using the latest AI tools, from chatbots to AI avatars. Learn how to harness AI to drive real-world business success. No coding required—just your creativity and curiosity. Students gain an understanding of AI tools, their applications, and strategies for using them to drive innovation and success in business applications.

With the advent of genAI and foundational ‘off-the-shelf’ AI models, the cost to implement AI has plummeted. The paradigm has shifted for all knowledge work. This course offers a comprehensive overview of the ever-evolving AI landscape, providing students with insights into its foundational principles, cutting-edge applications, and the strategic integration of AI into modern businesses. With a blend of theoretical discussions, hands-on tool explorations, and real-world case studies featuring industry leaders, students will gain the knowledge and confidence to spearhead AI initiatives in their organizations.

This course introduces the fundamentals of generative AI and the types of tools that can be built on genAI platforms. Students engage with existing genAI tools and with the underlying LLM engines to explore and create genAI-assisted business applications. Students completing this course will 1) understand what genAI is and how it functions; 2) gain appreciation for genAI’s transformative impact on business and society; and 3) gain practical experience evaluating, using, and creating genAI tools.