PerchPerchUnofficial course planning
Back to professors

Jones Graduate School of Business

Constance Porter

Senior Associate Dean for Belonging and Engagement

Associate Clinical Professor of Marketing

Public Rice profile source

Average rating

4.1

5 temporary mock ratings

Difficulty

3.2

course-linked average

Courses

1

in seeded sections

Public profile

Courses taught

MGMT 686

Intro To Marketing Research

Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.

ManagementNone1.5 credits
4.18.6hPorter, Constance

Recent comments